Questionnaire
The user answers context-based questions about behaviour and relationships.
MORPH
Overview
An AI-assisted interface exploring how people construct and adjust different social personas.
MORPH asks how self-presentation changes under the gaze of strangers, friends and family. The app makes these shifting personas visible as editable forms rather than one fixed profile.
ProjectPersonal projectSoloUser research / UI prototype
ONE PERSON,
MULTIPLE PERSONAS.
Interviews explored how people adjust their behaviour and self-presentation when interacting with strangers, friends and family. Participants described different levels of confidence, restraint and performance across each relationship.
FROM ANSWERS TO AN EDITABLE SOCIAL SELF.
AI persona generation
Responses are translated into a first persona shape and trait profile.
User adjustment
The generated persona can be corrected instead of being accepted as a fixed judgement.
Persona application
Different versions are applied to social situations and reflected on over time.
Interface development
THE SYSTEM MOVED FROM PAPER LOGIC TO A WORKING FLOW.
Information architecture defined how a user creates a basic self, adds relationship-specific personas and moves between creation, use and story. Paper testing exposed unclear labels before the visual interface was developed.
CREATE. ADJUST. APPLY.
Explore the complete working flow in the interactive prototype.
TRY THE PROTOTYPE OPENUser testing
THE MOST USEFUL MOMENT WAS DISAGREEMENT.
Testing showed that participants did not simply want an AI-generated identity. They wanted to compare it with how they saw themselves and revise the result. That disagreement became a deliberate part of the interaction.
Reflection
MORPH MAKES THE GAP BETWEEN SELF-PERCEPTION AND SOCIAL PERFORMANCE VISIBLE, WHILE QUESTIONING WHO GETS TO DEFINE THE USER.
DESENSITIZE
Future Scenario / Emotional Conditioning / Speculative Design